Hi, I'm Shahed.

I'm the Design Director at Focused, a boutique AI consultancy. I've previously led teams at E*TRADE, PODS, and Morgan Stanley. I studied architecture, but I fell in love with building software. And I've been fortunate enough to design software for millions of people.

Recent Work

PODS Case Study Cover

Turning stress into confidence

I led the redesign of the PODS digital experience that drove a double-digit percentage increase in bookings

Phone mockup showing self-service non-AI solution

Cutting helpdesk tickets by 40% with AI Agents

I designed an AI agent that freed up human support agents to focus on hospitality, not help tickets.

Stock Plan Preview page

Stopping billions of dollars from walking out the door

I led the redesign of E*TRADE's Stock Plan experience, driving record asset retention.

Vantage Case Study Cover

Reducing insurance quoting time by 60%

I redesigned the submission intake flows for a specialty insurance company that led to significanlty more underwriting business.

Other work

Work collage showcasing various design projects

I've designed for

E*TRADE
Morgan Stanley
Wells Fargo
Goldman Sachs
Citadel Securities
Citibank
PODS
Publicis.Sapient
NJ Transit
MWW
Wayfair
Hertz
Red Bull